Link building isn’t easy. It’s freakin’ hard. Which is why most people struggle to build needle-moving links to their site, regardless of the tactic they use.
Sound like you? You’re in the right place.
This article DOESN’T list out a bazillion link building strategies.
What I’ll show you instead is a handful of tactics that WORK. Tactics that are EASY to replicate for YOUR website. Tactics that bring needle-moving links, which, in turn, drive traffic to and increase revenue for your business.
Don’t believe me? Here are some of the links we’ve built to Ahrefs using these tactics:
Link to Ahrefs’ Content Explorer from a DR 77 site
But before I share what these tactics are and how to use them, let’s clear something up.
Link building strategies VS. tactics
There’s a BIG difference between tactics and strategies.
Strategy = overall plan.
Tactic = the actual means used to gain an objective.
You need only ONE link building strategy: Create something “link-worthy.” I know that sounds like the same advice you’ve heard a million times, but it’s true.
That doesn’t mean you need to publish monstrous blog posts or interactive guides as others would have you believe. For some businesses, the product or service is “link-able” in itself.
For example, we get lots of links because of the tools we create, not the articles we publish.
Just look at the number of links we have to our Keywords Explorer tool:
So think of your strategy as the engine driving your link building endeavors, and the tactics as the pistons that keep it running.
Most every good link building tactic revolves around outreach.
What is outreach?
It’s where you reach out to people in your niche and introduce them to your content.
But here’s the critical thing: You don’t necessarily need any “content” at all. You just need to have something worthy of a link—it might be your product, service, business, brand, or even personality.
I already mentioned that many folks link to ahrefs.com because they’re fans of our tools and find them useful. Here’s one such link that came about because of that:
Ahrefs is listed as one of 300 awesome things for entrepreneurs and startups.
This is AMAZING information for forming an outreach strategy. It tells us that our tools are useful to this demographic of people (entrepreneurs) because they help them with a specific problem (SEO).
So why not reach out to entrepreneurs and startups to let them know about Ahrefs? If they find our tools useful, they may reference us in their future articles. If not, they’ll most likely tell us, and we can refine our future targeting based on that feedback.
But I’ll level with you: outreach almost always works best with linkable assets.
That means reaching out and telling people in your niche about content that is likely to be useful to them—big blog posts, tools, infographics, etc.
To whom should you reach out to?
- People who’ve mentioned your target keyword in their articles;
- People who’ve linked to similar articles on the topic.
Content Explorer is the best way to find folks who meet the first criterion. Just type in a word or phrase, and it’ll search almost 1 BILLION web pages for matching results.
Let’s try it for “guest blogging.”
37,726 results. Tick the “one article per domain” checkbox, and you effectively have a list of unique sites that you can reach out to.
You just need to find their contact information and shoot them an email.
As for people who’ve linked to similar articles on a topic, this is easy to do too. Use the inbuilt filter in Content Explorer to filter for pages with at least say, 50 referring domains.
Find a relevant page, then hit the caret and select the Referring domains report to see all the sites linking to that page.
Referring domains report, via Ahrefs’ Site Explorer
These are your prospects.